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Winning Customers Creating Superior Value and Making People Happy to Buy From You |
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By: Vadim Kotelnikov, Founder, Ten3 Business e-Coach Inspiration and Innovation Unlimited, 1000ventures.com, 1000advices.com
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"You may have to fight a battle more than once to win it." Margaret Thatcher |
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Customer Care As the Mindset of Business Success Customer care is not a technique, it is a mindset. It is a customer-focused corporate mindset and culture that inspires teams to keep creating and delivering extraordinary customer value and thus helps companies acquire new customers, provide superior customer satisfaction, and build customer loyalty... More Building Your Sustainable Competitive Advantage Sustainable competitive advantage is the prolonged benefit of implementing some unique value-creating strategy based on unique combination of internal organizational resources and capabilities that cannot be replicated by competitors... MoreCreating Customer Value From the customer's point of view, your company exists only to create value for them, to provide them with results. People buy specific, tangible, practical solutions to real-life problems, not generic possibilities and life-betterment concepts. The more you understand your prospective customers' most pressing problems, the easier it is to sell solutions that you can deliver. You need to identify these hidden values to be able to satisfy them and thus win customers. Furthermore, in the new rapidly changing economy, the focus must be on the way in which the nature of value is changing, involving new ways to price goods, innovation and emotion... More Customer Value Proposition Your company should deliver a particular customer value proposition to a definable market in order to exist. The delivery of the customer value proposition relies on a business design, which uses key business processes to harness the distinctive capabilities, competences and resources of your firm to deliver superior value to relevant markets. Customer value propositions and business designs compete and collaborate for customers, resources, infrastructures and skills on strategic landscapes.4... More To be a great salesperson, you must treat your prospective customer as a player who wants to achieve extraordinary results. You are to help the player win.... More
Look At Your Company From Outside-In As Well As Inside-Out
By: Masaaki Imai
How To Create Amazingly Seductive Offers An irresistible offer is an "invitation" that is so clearly compelling, so powerful, and so obviously attractive that no one in his/her mind could refuse. The million-dollar question is: how can you make your offers amazingly seductive? Herere some "Whip Up An Immediate Buying Frenzy" tips... More
Become an Irresistible Sales Communicator
Rather it is a state of
mind -- yours and your customer's -- and set of
behaviors that creates compelling win/win outcomes for
everyone...
More How To Present with Passion Selling is a transfer of emotions. When you speak, do your listeners sense how strongly you believe in what you're saying? If you want people to give you their undivided attention and feel compelled to heed your advice, they must hear and see in you an unwavering commitment to your message... More Advertising Advertising is a powerful way to differentiate your products and services. Doing business without advertising, it has been said, "is like winking at a person in the dark. You know what you are doing, but no one else does!"1... More Creativity All progress and innovation is the result of finding new often radically new better, cheaper, easier, or different ways to do things and solving customer's problems. This requires the continual honing of your creative thinking and entrepreneurial creativity arts and skills, The benefits of functioning more creatively can be enormous. You can win customers and retain them by producing more or of better quality or cheaper or faster or differently and this requires doing things in new ways, differently, using creativity... More
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