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Stray Birds
By: Rabindranath Tagore
"Let this be my last word, but I trust in thy
love."...
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Trust Defined
Mutual trust is a shared belief that you can
depend on each other to achieve a common purpose.
More comprehensively trust defined as "the
willingness of a party (trustor) to be vulnerable to the actions of another
party (trustee) based on the expectation that the trustee will perform an
action important to the trustor, regardless of the trustor's ability to
monitor or control the trustee."8
"People sense how you feel about
them. If you want to change their attitudes toward you, change the negative
attitudes you have toward them."
Building
relationships
requires the building of trust. Trust is the expectancy of people that they
can rely on your word. It is built through integrity and consistency in
relationships.
Effective Listening: The Bottom Line of
Trust
If
you listen well people will trust you.
"You cannot establish trust if you cannot
listen. A conversation is a
relationship. Both speaker and listener play a part, each
influencing the other. Instead of
being a passive recipient, the listener has as much to do in shaping the
conversation as the speaker"9...
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Managing Cultural Differences
Cultural differences play a key role in the creation of trust, since
trust is built in different ways, and means different things in different
cultures...
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Empathy
Empathy is valued currency. It
allows us to create bonds of
trust, it gives us insights into what others may be feeling
or thinking; it helps us understand how or why others are
reacting to situations, it sharpens our “people acumen” and
informs our decisions.
Empathy is also particularly critical to
leadership development in this age of young, independent,
highly marketable and mobile workers...
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Trust-based
Working Relationships
Trust has an important link with your
organizational success. "Trust elevates levels of commitment and
sustains effort and
performance without the need for management controls and close
monitoring."4 Trust between a manager and an employee is based on
the trustor's
perception of the trustee
ability, benevolence, and integrity.
Case in Point
GE Work-Out
One of the four
GE Work-Out's
major goals is to build trust through encouraging employees to speak out
critically inside the company about GE and the way they perform their jobs
without negative consequences to their careers.
Trust as a Source of Competitive Advantage
Trust-based working relationships are an
important source of your
sustainable competitive advantage because trust is valuable, rare, imperfectly
imitable, and often nonsubstitutable.
The level of trust a
corporate leader
is able to garner from his/her employees is contingent upon the employee's
perceptions of the leader's ability, benevolence, and
integrity. A study that was conducted to determine whether trust could
be a source of competitive advantage8 showed that trust is
significantly related to sales, profits, and turnover. More broadly, the
study concluded that "the ability of a general manager to earn higher trust
from her or his employees likely creates a competitive advantage for a firm
over its rivals."7
Customers Will Come Back If...
Synergistic Selling: 3 Pillars
Trustee's Ability, Benevolence, and Integrity...
Establishing
Rapport...
Eye Contact...
Building Trust in Business Partnerships...
Eight Conditions for
Trust Between Organizations...
Building Trust By Acting Consistently...
Assessing the Trust Level...
Best Practices
HP Values...

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