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Developing Your Technology Strategy Building, Maintaining and Exploiting Your Company's Technological Assets |
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By: Vadim Kotelnikov, Inventor, Author, and Founder of:
Ten3 Business e-Coach – Innovation Unlimited, Fun4Biz.com – Entrepreneurial Creativity Paradise, VVV1 – Global Virtual Venture Valley #1
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"The greatest thing in this world is not so much where we are, but in which direction we are moving." – Oliver Wendell Holmes |
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Technology Strategy Defined Technology strategy is the task of building, maintaining and exploiting a company's technological assets. Technology Foresight nTechnology foresight involves predicting and preparing for the opportunities and challenges that new technologies offer The linkage of corporate business strategy and technology strategy plays an important role in firms’ success. Technology forecasting, technology assessment and product planning are integrated by road-mapping. Integrated technology road-mapping provides a practical instrument for middle- and long-range technology development and corporate business strategy formulation by aligning internal and external resources and social marketing factors. Technology roadmaps help you to identify new business opportunities, validate internal knowledge and communicate ideas, improve your technology portfolio decisions, and develop effective technology strategy. Road-mapping leads to portfolio development, which provides for division-level project evaluation, as well as company-wide technology assessment. "The best companies maintain roadmaps that define the next technologies they will pursue and the requisite timing of each. These technology roadmaps are matched to their product roadmaps to ensure that the two are synchronized; at least two generations of technologies, products, and services are always tracked.. The technology roadmaps not only identify technologies but define a migration from one to another, as well as within the company."2 3 Strategies of Market Leaders The market leader is dominant in its industry and has substantial market share. If you want to lead the market, you must be the industry leader in developing new business models and new products or services. You must be on the cutting edge of new technologies and innovative business processes. Your customer value proposition must offer a superior solution to a customers' problem, and your product must be well differentiated... More Case in Point Silicon Valley Companies: Deciding If Your Innovation Portfolio Has Enough Stretch Adapted from Relentless Growth, Christopher Meyer
Steve Jobs' 12 Rules of Success
Case Study Toshiba Toshiba’s approach is to develop strategic alliances with different partners for different technologies because a single company cannot dominate any technology or business by itself... More
Technology Vision... Creating your Enterprise Strategy... Strategic Intent... Technology Intelligence... Innovation Portfolio... Project Portfolio Management... Three Primary Criteria to Assess Your Innovation Portfolio... Diversification Strategy... Strategic Licensing Out... Technology Strategy Development for SMEs... Delphi-Scenario Writing (DSW) Approach to Technology Road-Mapping... Case in Point Intel... Case in Point Silicon Valley Firms... Case in Point Quantum... Case in Point Thermo Electron... Case in Point Corning...
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References:
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"Extreme Management", Mark Stevens
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Relentless Growth, Christopher Meyer
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"Leading Change", James O'Toole,
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"It's not the BIG and eats the SMALL... it's the FAST that eats the SLOW", Jason Jennings and Laurence Haughton
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"Strategy Development by an Integrated Roadmapping Approach", Akio Kameoka
