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Long-term vs.
Short-term Agreements
In a long-term license, the up-front
payment is usually relatively small, and the subsequent royalty payments form
the bulk of the financial compensation. Such an agreement is usually mutually
beneficial if the licensee is a small, cash-poor company.
In a short-term license, the bulk of
the payment is made in a larger up-front payment. In the most extreme case, this
license may consist of one lump payment to cover past infringement. Such a
license is suitable with an uncooperative or infringing licensee. This type of
agreement is also useful when the licensing company wishes to liquidize its
assets.
Exclusive vs.
Non-Exclusive Agreements
Whenever possible, the parties should
attempt to engage in a non-exclusive license. This provides benefits for both
the licensor and the licensee. Firstly, there is less risk involved for both
parties; the licensor is not dependent on the success of one product, and the
lower licensing fee minimizes the risk of the venture for the licensee.
In
addition, the licensor retains more control over the product. Furthermore, the
reduced royalty fees reduce the cost of the product, which can increase the
market share. Lastly, licensing to several companies increases the likelihood
that improvements on the technology will be made; these improvements can benefit
the licensor and all the licensees.
If the licensee desires an exclusive
license, the licensor should ensure that several criteria are met. Firstly, the
licensor must consider whether an exclusive license is
the best way to exploit
the potential of the technology. In addition, substantial research should be
conducted into both the technology and the licensee to ensure that the resulting
product will be clearly superior to its competitors and will be able to garner a
large market share. Finally, the licensor must be persuaded that the licensor
has the marketing and production resources to make the product successful, and
that the licensor is willing to commit these resources. The licensor may also
wish to consider limited period exclusivity.
Improvements on the
Technology
Both parties should carefully consider
the proprietary rights of improvements made to the technology during the license
term. It is beneficial to the licensor gain rights to any improvements made by
the licensee. Likewise, it is beneficial to the licensee to gain rights to any
improvements made by the licensor. Furthermore, if the license is non-exclusive,
the licensee may also be able to incorporate improvements made by other
licensees. The rights to improvements may be included free of charge with the
license, or the license agreement may stipulate a payment to be made by either
party in return for intellectual property rights for the improvements.
Sublicensing
Unless the agreement specifically
states otherwise, the licensee is allowed to sublet to other parties. The
licensing party should be aware that it may lose direct control over the
technology if the licensee sublicenses the intellectual property. If
sublicensing is allowed, the terms and conditions should be explicitly stated in
the agreement.
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